Off Beet Mythology

Secrets of the beetroot revealed

The Gods work in mysterious ways. Last year, a chance encounter with the book Jitterbug Perfume led us to believe that the humble beet was hiding a profound secret.

Now our research can reveal the truth. Far from being a slightly boring vegetable fit only for dulling the tastebuds of Russian tourists, beetroot is actually full of magic. Looking for inspiration and wisdom? Want to improve your love life? Read our special report on Beetroot Mythology and find out how!

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